A New Era for Warwickshire Football

In a move that could redefine the non-league landscape in the West Midlands, Stratford
Town FC and Racing Club Warwick have officially announced they are in formal
discussions to merge. The proposed union would lead to the birth of a unified entity:
AFC Warwickshire.

This bold step comes as both historic clubs face the modern realities of football
management. Despite their deep roots and proud histories, increasing operational costs
and declining revenues have led both boards to seek a proactive, sustainable solution
for the future.

A Vision for Sustainability and Growth
The formation of AFC Warwickshire is not just about financial stability; it is a strategic
move to pool resources, infrastructure, and local talent. By uniting, the clubs aim to
create a powerhouse capable of climbing the non-league pyramid while safeguarding
the future of the sport in the county.
Key priorities of the merger include:

• Long-term Financial Viability: Creating a leaner, more efficient club structure.
• Youth Development: Strengthening the regional pathway to ensure grassroots
football thrives.
• Competitive Ambition: Building a squad capable of securing promotions in the
coming seasons.
• Community Identity: Maintaining a strong, local focus that supporters can take
pride in.

Identity and Heritage

The proposed AFC Warwickshire club crest

The proposed new club crest has been designed to reflect Warwickshire rich heritage
alongside a modern footballing identity. It features a blend of local symbols—including
the swan, the checkered pattern, and the castle—all unified under the new AFC
Warwickshire banner
In addition to the crest, initial merchandise concepts have been revealed, showcasing a
vibrant navy, orange, and yellow color palette that will represent the club on and off the
pitch.

AFC Warwickshire scarf and bobble hat merchandise concepts

Engaging the Fans: Join the Conversation
Both Stratford Town and Racing Club Warwick recognize that a club is nothing without
its supporters. As part of the proposal, a neutral venue is currently under consideration
as the potential home ground.
Transparency is a core pillar of these discussions, and the boards are inviting fans to
have their say at independent forums:
Date: Thursday 15th April
Time: 7:30pm
Locations: Racing Club Warwick FC Clubhouse AND Stratford Town FC Clubhouse
(held independently).

Fans are invited to attend, ask questions, and share their views. This merger marks a
forward-thinking step for non-league football in the county, aiming to create a stronger,
more sustainable club for the benefit of players, supporters, and the wider community.